Just because you can download a PDF for free doesn't mean you should use that strategy. Similarly, just because you can diversify into a hot market doesn't mean you will win.
Creating new products for your loyal, existing customer base. corporate strategy igor ansoff pdf
Ansoff introduced the idea of the "gap." He argued that firms should project where they will be in five years if they change nothing. If that projection falls short of their goals, a "strategic gap" exists, which must be filled by new products or market entries. 3. Synergy (The "2+2=5" Effect) Just because you can download a PDF for
The most famous tool from his work is the (commonly called the Ansoff Matrix). It provides a framework to help executives, senior managers, and marketers devise strategies for future growth. Ansoff introduced the idea of the "gap
If you maintain current strategy, where will you be in 3 years? This is your "gap" starting point.