She also co-owns a fitness brand and has produced content around wellness. In 2023-24, she announced a digital comeback but prioritizes motherhood. Her entertainment strategy now is selective—choosing projects that align with her lifestyle brand rather than commercial pressures.
Her daily routine now involves baby-led weaning, Montessori-based home activities, and sleep-training schedules. She often shares how motherhood has made her more patient and centered. Bipasha Basu Ki Chudai