The ALS Ice Bucket Challenge (2014) is often cited as a viral success, raising $115 million. However, few remember the statistic (ALS kills 2 out of 100,000 people). What they remember is the —specifically the original challenge by Pete Frates and the tearful reactions of patients like Anthony Carbajal.
Elena wept on the train platform. For the first time, a public message had named her private hell.
The Power of Resilience: Survivor Stories and the Impact of Awareness Campaigns