Experience immersive workshops on product development, team building and resilience in the approach to failure, told through the General Magic story.
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General Magic is available to watch on VOD platforms worldwide.
Learn MoreLearn MoreHost a private screening of General Magic for your organization paired with live panels and team-building workshops.
Learn MoreGet a custom quoteGeneral Magic is the story of the original creators of the smartphone, who after a great failure, changed the lives of billions.
In 1990, at a secretive Silicon Valley start-up, a small and passionate group of innovators and engineers formed to build a magical device that would enable anyone to connect everyone to everywhere and everything – a personal computer in your pocket.
General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology. This pioneering team—featuring visionaries like Tony Fadell (co-creator of the iPod and iPhone, founder of Nest, author of Build), Megan Smith (former White House CTO, founder of shift7), Marc Porat (original visionary of the smartphone), Andy Hertzfeld (software engineer, original Macintosh team), and Joanna Hoffman (marketing, original Macintosh team)—created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies.
While the business of General Magic ultimately did not succeed, the groundbreaking technologies developed by this trailblazing startup and the subsequent ventures led by its team have profoundly impacted the lives of billions.
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Discover the General Magic story.
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Please contact us for more information about how to host a private screening, panel or team building event. Former General Magic employees are able to speak on request.
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“A rippling standing ovation followed the film. We Estonians are typically straight faced as people, resistant to emotion or expression in public, but the film resonated something deep within our audience.
“My hope and dream is that General Magic elevates the purpose of each Town employee.”

The compelling story of General Magic shows the powerful value that lies in failure, perseverance and teamwork amongst other empowering themes. Teams and groups will find inspiration in this legendary piece of history.
Evaluates the quality, audience alignment, and cultural impact.
This article explores the history, current landscape, psychological impact, and future trajectory of , offering a comprehensive guide for creators, marketers, and consumers navigating this saturated attention economy.
Elias realized then that while media companies can build the screens and the apps, they can't manufacture the soul of a story. Entertainment is what we watch, but connection is why we keep watching.
The late 20th century introduced the era of fragmentation via cable television and home video. Choice expanded, and niches formed. However, the true revolution arrived with the internet. The transition from linear programming to on-demand streaming (Netflix, Spotify, YouTube) shifted power from network executives to the individual. Today, we are in the age of "ubiquitous media," where content is not bound by time or location, available instantly on personal devices.
Evaluates the quality, audience alignment, and cultural impact.
This article explores the history, current landscape, psychological impact, and future trajectory of , offering a comprehensive guide for creators, marketers, and consumers navigating this saturated attention economy.
Elias realized then that while media companies can build the screens and the apps, they can't manufacture the soul of a story. Entertainment is what we watch, but connection is why we keep watching.
The late 20th century introduced the era of fragmentation via cable television and home video. Choice expanded, and niches formed. However, the true revolution arrived with the internet. The transition from linear programming to on-demand streaming (Netflix, Spotify, YouTube) shifted power from network executives to the individual. Today, we are in the age of "ubiquitous media," where content is not bound by time or location, available instantly on personal devices.
Host a private screening of General Magic for your organization paired with live panels and team-building workshops.
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