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In the landscape of modern advocacy, data points and statistics often fade from memory. Graphs, pie charts, and percentages can illustrate a crisis, but they rarely force a nation to change its laws or a community to change its heart. What does stick? A voice. A face. A name. Want to start a campaign tomorrow

For decades, awareness campaigns relied on scare tactics and impersonal warnings. "Drunk driving kills 10,000 people a year." While true, these statements are easily dismissed. But in 2015, a campaign featuring a single mother describing the last phone call from her son before a drunk driver hit him changed the conversation entirely. The statistic remained the same, but the weight of it changed. That is the power of survivor testimony. What does stick