These traditional Hollywood "majors" have evolved through mergers and acquisitions but remain powerhouses of theatrical and network content.
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This franchise model offers studios a crucial advantage: risk mitigation. In an era of soaring production costs, a familiar name— Star Wars , Jurassic World , Harry Potter —guarantees a global opening weekend audience. However, this strategy has a downside. The relentless churn of sequels, prequels, and spin-offs has led to audience fatigue and accusations of creative bankruptcy. The challenge for studios is balancing the safe bet of established IP with the vital need for original storytelling. This franchise model offers studios a crucial advantage: