Awek Tudung Ajak Romen Target ((full)) Here

| KPI | Benchmark (Q2‑2024) | Target for New Campaign | |-----|-------------------|--------------------------| | | 4.3 M (original) | 8‑10 M total across brand duets | | Hashtag Reach | 12 M impressions | 20 M+ | | UGC Volume | 45 k videos (GlowUp) | 70 k+ | | Engagement Rate | 12 % average (top creators) | ≥ 15 % | | Conversion (e‑commerce) | 2 % click‑through from TikTok to product page | 3‑4 % | | Footfall (Coffee pop‑up) | 3 M impressions → 18 % lift | 25 % lift | | Sentiment Score | 84 % positive (social listening) | ≥ 90 % positive |