Ullu

. In Indian folklore, it can represent both wisdom (as the mount of Goddess Lakshmi) and foolishness (in common insults). or the specifics of the UlluCoin utility token

Ullu operated on a subscription-led model, offering some of the market's cheapest plans to attract its target demographic. Vibhu Agarwal: How I profiled the Ullu app founder . In Indian folklore

Predominantly male viewers in Tier 2 and Tier 3 Indian cities. . In Indian folklore