The title stuck because search engines love juxtaposition. "Kendrick Lamar" represents critical mass, Pulitzer-winning complexity, and street authenticity. "Somebody That I Used To Know" represents mainstream melancholia and minimalist indie pop. Together, they form a click-bait chimera.
The connection between Kendrick Lamar and the 2011 hit by Gotye featuring Kimbra primarily revolves around a 2012 collaboration titled "Memories Back Then," which originally featured a prominent sample of the track. The "Memories Back Then" Connection Kendrick Lamar - Somebody That I Used To Know -...
“Never would have thought that this song stemmed from them sampling Gotye. Kendrick's verse fits so perfectly over it too. My mind is blown.” Reddit · TIVEVO The title stuck because search engines love juxtaposition
A major point of interest for fans is the track's history with T.I.'s song "Memories Back Then". Kendrick's verse was originally intended for that collaboration, but because the Gotye sample couldn't be cleared in time for the album release, the official version used a different instrumental. Together, they form a click-bait chimera