Boron Letters -pdf- | The

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If you’ve ever dipped a toe into the world of direct-response copywriting, marketing, or sales psychology, you’ve likely heard the whispered legend of . Written by legendary copywriter Gary Halbert while he was incarcerated in a federal prison in Boron, California (hence the name), this series of letters to his son, Bond, has become a cult classic and a mandatory read for serious marketers. The Boron Letters -PDF-