As long as data costs money and commutes waste time, the download will remain king. The future of media is not the cloud; it is the microSD card in your pocket.
This is horizontal entertainment. It bypasses the traditional Western gatekeeper. A viewer in Vietnam doesn't need a New York label to tell them that an Indian action film or a Brazilian sertanejo song is good. The algorithm—powered by the download and share habits of billions—proves it first.
The keyword "South downloads entertainment content" will not disappear; it will evolve.