This paper examines the Hindi-dubbed release of the Telugu film Ghani (2022), focusing on localization strategies, distribution channels, audience reception in Hindi-speaking regions, and implications for regional-to-national film circulation in India. It argues that dubbing, marketing adjustments, and platform choices reshape a film’s cultural meanings and commercial prospects.
Marketing and Distribution
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Director Kiran Korrapati focuses heavily on the technicalities of the sport. Unlike many commercial films that treat sports as a backdrop, Ghani pays attention to the training montages, the diet, and the mental fortitude required in boxing. This paper examines the Hindi-dubbed release of the