In the modern retail landscape, a specific set of challenges has converged to create what many industry veterans are calling This isn't just about a difficult customer or a spilled coffee; it’s a systemic shift in how intimate apparel is bought, tried, and returned. 1. The "Fitting Room Ghost" and Showrooming
The new nightmare is not a person. It is a technology: the .
The store has become a content studio. The salesman has become a prop.