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The use of data analytics has also become increasingly important in film and television production. Streaming services use data to track viewer behavior, preferences, and engagement, providing valuable insights that inform content creation and acquisition decisions.

AI will not replace human writers entirely, but it will augment them. Expect studios to use AI for storyboarding, script gap analysis, and background dialogue generation. More controversially, "synthetic media" will allow deceased celebrities to be licensed via AI (e.g., a new James Dean movie). For consumers, AI will enable dynamic content—a thriller that changes the identity of the killer based on your previous viewing habits.