But the soul of Indonesian entertainment remains its hyper-localism. The most popular videos are not polished Hollywood imitations. They are videos of a dangdut singer in Medan interacting with a truck driver fan; they are a family vlog from a village in Lombok; they are a horror short shot entirely on a phone in a Jakarta kos-kosan (boarding house). In an era of globalized Netflix content, Indonesia’s digital screens are stubbornly, gloriously, and chaotically Indonesian.

Forget pizza reviews. Indonesian popular videos are defined by mukbang (eating shows) featuring sambal so spicy it turns faces red, or unique street foods like petai (stink beans) and fried insects. The creator Fahmi Aditya is famous for eating industrial amounts of rice with scorching chili sauce, a test of masculinity that resonates across the archipelago.