If you're unable to purchase the book or access it through subscription services, you can try searching for free or open-access alternatives, such as:

\text{Value} = \frac{\text{Dream Outcome} \times \text{Perceived Likelihood of Achievement}}{\text{Time Delay} \times \text{Effort & Sacrifice}}

You can purchase the Kindle version. Amazon uses AZW3/KFX formats. You can use the free software to remove DRM (for personal backup only) and convert it to EPUB for your Apple Books or Kobo reader.

The foundational concept is a mathematical formula used to quantify and maximize perceived value:

Instead of discounting, add bonuses. A bonus should solve the

Alex Hormozi argues that businesses often make offers that are too weak, too complex, or too focused on features rather than benefits. He proposes a system to craft offers that are so compelling, people feel stupid saying no.

Share.