The mid-90s introduced a new "techno-melody" sound, primarily through A.R. Rahman's dubbed hits and soulful dramas.
The decade from is often regarded as the Golden Era of Telugu Cinema Music . This period witnessed the rise of legendary music directors like M. M. Keeravani , A. R. Rahman , S. A. Rajkumar , Mani Sharma , and Vidya Sagar . 1990 to 2000 telugu hit songs list naa songs full