Consider live music: Artists like Travis Scott and Ariana Grande have performed virtual concerts inside Fortnite to audiences of millions. Sports leagues are experimenting with AR overlays that provide real-time stats on your living room table. By 2027, it is estimated that immersive media will account for nearly 6% of all entertainment spending, driven largely by Gen Alpha and younger Millennials.
This fragmentation has spurred two counter-trends: pornforce240109analingusanddollydysonc