Collins argues that companies succeed by focusing on the intersection of three circles: what they are deeply passionate about, what they can be the best in the world at, and what drives their economic engine. First Who, Then What:
Jim Collins wrote Empresas que sobresalen for the disciplined few. The PDF is just paper. The discipline is the magic.
The result? A set of counterintuitive principles that defy business fashion—and they work just as well today as they did two decades ago.
Collins argues that companies succeed by focusing on the intersection of three circles: what they are deeply passionate about, what they can be the best in the world at, and what drives their economic engine. First Who, Then What:
Jim Collins wrote Empresas que sobresalen for the disciplined few. The PDF is just paper. The discipline is the magic.
The result? A set of counterintuitive principles that defy business fashion—and they work just as well today as they did two decades ago.
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