: Focuses on video games, online gaming, and immersive platforms.
However, this democratization comes with challenges. The sheer volume of UGC has led to a crisis of trust and quality. Deepfakes, misinformation, and "rage bait" (content designed to anger users for engagement) have become systemic problems. Consequently, platforms are scrambling to verify authenticity while maintaining the free flow of creativity.
To counter this, we are seeing a resurgence in , such as live-streaming on Twitch or specialized Discord servers, where the "media" is as much about the real-time conversation as it is about the video being shown. The Economy of Attention
