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"Transmedia Storytelling as a K-Pop Marketing Strategy: The Case of JYP Entertainment’s ‘Girls’ Generation vs. TWICE" Author: Sun Jung (2018) Book Chapter in: The Korean Wave: Evolution, Fandom, and Transnationality (Lexington Books) Why useful: Analyzes how JYP constructs narrative-driven content across music videos, variety shows, and social media (V LIVE, YouTube) to maintain fan engagement. Focuses on TWICE’s "cute-cute" persona as a planned media ecosystem.

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