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Márquez’s cholera-era lovers wrote letters that took weeks to arrive; they suffered years of separation; they cultivated longing. In contrast, the “time of cocaine” is our own time—an era of dating apps, instant messaging, ghosting, and algorithmic matching. Cocaine is the perfect drug for late capitalism: it promises to erase fatigue, multiply pleasure, and make every moment extraordinary. It is the chemical correlate of swiping right: immediate, dismissible, and endlessly repeatable.