The names "Masha" and "Veronika Babko" evoke two female artists navigating creative autonomy. If "Babko" is a familial or professional surname, it could signify a mentor-mentee or mother-daughter dynamic, highlighting intergenerational storytelling. The duo’s collaboration might symbolize a dialogue between youth and heritage, technology and tradition. Their partnership challenges stereotypes of Siberian art as insular, positioning it as a dynamic, evolving force in a globalized world. The "Hard" in the title could also reflect their resilience, overcoming challenges (geographic, political, or societal) to produce art that resonates beyond Siberia.