Creators now use (found in descriptions, comments, and end screens) to build an interconnected web of content. This creates a "link structure" that maintains viewer interest across different types of media, effectively merging a professional filmography with a stream of daily popular uploads. (PDF) “Youtuber Movies” From New Media to the Cinema
The paper is available on IEEE Xplore: https://ieeexplore.ieee.org/document/8485244

