Indonesian entertainment is no longer just "budget production." Gadis Kretek (Cigarette Girl) and Cigarette Girl on Netflix proved that Indonesian storytelling could be cinematic, nuanced, and globally consumed. Meanwhile, (an Emtek Group platform) has capitalized on localized reality TV and exclusive sinetron content, proving that premium VOD ( Video on Demand ) is the future of popular video consumption for the middle class.

Indonesian television shows have also gained popularity, with many soap operas and dramas airing on local and regional networks. Some popular Indonesian TV shows include: