Leaks that happen before a movie even hits theaters are even more damaging, causing an average 19.1% decrease in revenue compared to post-release leaks. Why the Shift to OTT?

(Note: Respondents could select multiple factors.)

If you are writing a paper or researching this topic, the following academic resources provide context on the piracy landscape during that era:

Movie Piracy: Displacement and its Impact on Legitimate Sales in India

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Understanding these dynamics is critical for stakeholders aiming to mitigate piracy while adapting to evolving consumer expectations.