Youth are less interested in formal politics but highly active in sharing opinions via memes and digital activism (e.g., the "17+8 movement"). 2026 Trend Top Platform TikTok (reached 180 million users by late 2025) Key Value Authenticity over viral popularity Spending Habit Planning expenses earlier; 58% have reduced impulse buys Work Ethic Demand for better labor laws and flexible "side jobs"
young people (ages 10–24) making up a quarter of the population, their influence is reshaping the country's social and economic landscape. ResearchGate Key Lifestyle & Cultural Trends The "Santai" Lifestyle Youth are less interested in formal politics but
Indonesian millennials (born between 1981 and 1996) and Gen Z (born between 1997 and 2012) are driving cultural and social changes in the country. These young generations are highly connected, with over 90% of Indonesians aged 15-24 using the internet. Social media platforms like Instagram, TikTok, and Facebook are their primary means of communication, entertainment, and self-expression. These young generations are highly connected, with over