The 17th edition of Principles of Marketing by Philip Kotler and Gary Armstrong serves as a foundational text for modern marketing strategy. It emphasizes creating customer value, building profitable relationships, and adapting to the digital age.
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Desideri un su uno dei capitoli, come la segmentazione del mercato o le strategie di prezzo? Principles of Marketing, 17th GLOBAL Edition The 17th edition of Principles of Marketing by