The "Sneha" case began with the sudden emergence of a social media influencer and self-proclaimed actress in the Tamil film industry in early 2021. Using the moniker "Sneha," she curated a lifestyle of glamour, posting selfies in designer clothes, attending fake film-related events, and claiming to be in talks with prominent directors and producers. Her profiles, maintained across platforms like Instagram, Twitter, and WhatsApp groups linked to Tamil cinema, gained traction among fans and aspiring professionals alike.

The incident served as a high-profile reminder of the rising trend of "celebrity identity theft" in the digital age.

In November 2021, Sneha filed a complaint against two men associated with a Chennai-based export company. The Allegation:

According to sources close to the actress, Sneha has been approached by a prominent production house to star in a high-budget film, tentatively titled "Vazhai". The movie is said to be an action-thriller, directed by a well-known filmmaker and produced by a renowned producer.

The phrase "fake Tamil actress Sneha 2021" refers to a series of online scams and "deepfake" controversies that targeted the popular South Indian actress Sneha (Suhasini Rajaram Naidu) around that year