
| Age Group | Preferred Platforms | Content Type | Average Daily Consumption | |-----------|---------------------|--------------|----------------------------| | 13–17 | TikTok, YouTube, Snapchat | Short-form, gaming streams, challenges | 5–7 hours | | 18–24 | TikTok, Netflix, Discord | Interactive, reality, anime, esports | 4–6 hours | | 25–34 | YouTube, Hulu, Spotify | Podcasts, prestige TV, comedy specials | 3–5 hours | | 35–49 | Netflix, Facebook, Amazon | Documentaries, dramas, news recaps | 2–4 hours | | 50+ | Cable (declining), Facebook, YouTube | News, classic films, game shows | 2–3 hours |
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