: Contains a master content table with links to individual chapter summaries (PDF) and presentation slides (PPT) for chapters covering Market Segmentation, Competitive Analysis, and Business Strategy.
Sorger's framework for marketing analytics consists of five stages: : Contains a master content table with links
: Predictive analytics, data mining, and forecasting models to anticipate market shifts. | RFM + CLV | CLV / CAC
| Strategic Question | Model Used | Key Metric | |-------------------|-------------|-------------| | Which customer segment should we prioritize? | RFM + CLV | CLV / CAC ratio | | How to allocate next month’s budget? | Attribution (Shapley) | Marginal ROI per channel | | Is our loyalty program working? | Retention curves | Churn rate & NPS trend | : Frameworks for analyzing competitor actions and selecting
Covers demand curve estimation, price elasticity, and bundling strategies.
: Frameworks for analyzing competitor actions and selecting analytics-based strategies.