Devayani began her acting career in the late 1990s, quickly gaining recognition for her captivating on-screen presence. As her fame grew, so did her interest in fashion. The actress's early style was characterized by traditional South Indian attire, often featuring intricate sarees and ornate jewelry. Her elegant looks and charming smile made her an instant favorite among designers and fashion enthusiasts.

Devayani's fashion influences are diverse and eclectic. She cites Bollywood icon, Madhuri Dixit, as a long-time inspiration, and has also mentioned the influence of international designers like Armani and Versace. The actress has worked with several prominent designers, including renowned Indian fashion houses like Ramesh Kumar and Kausal M.

Devayani's enduring fashion and style have left a lasting impact on the Indian film industry. She has inspired a generation of young actresses, who look up to her as a role model and style icon. Her influence extends beyond the world of cinema, with her fashion choices often sparking trends and conversations on social media. Devayani's legacy as a style icon is cemented by her ability to evolve and adapt to changing fashion trends, while remaining true to her roots and personal style.

Some of Devayani's most inspiring fashion moments include:

Devayani’s style is almost synonymous with the . Even early in her career, she expressed a strong preference for traditional attire over modern silhouettes like pants, which she often found uncomfortable.

Maintaining her "evergreen" look for over three decades, Devayani advocates for simple, natural beauty routines.