Kushboo's influence on popular media extends beyond her film and television career. She has been featured in various advertisements, promotional campaigns, and events, leveraging her celebrity status to endorse products and causes. Her association with prominent brands and charitable organizations has contributed to her status as a respected and admired figure in the entertainment industry.
With Jackpot , she redefined the role of a female host on Tamil TV, known for her sharp wit and iconic, elaborate blouse designs that became a fashion trend in themselves.