: Works like Godzilla Minus One (2023) and the global dominance of Nintendo games—which earned nearly 78% of its 2023 revenue from outside Japan—illustrate a growing international footprint.

However, the industry is struggling with demographics. Japan's aging population means TV ratings are dominated by news and variety shows, not youth-skewing dramas. Streaming giants like Netflix and Amazon are pumping money in ( Alice in Borderland , First Love ), forcing the conservative Japanese TV networks to modernize.