Logotype Michael Evamy !new! Jun 2026

Here’s an interesting take on — not just as a reference book, but as a cultural artifact in the world of graphic design.

Rather than a generic history of typefaces, Evamy treats serifs and sans-serifs as emotional dialects. He demonstrates how a modified serif (like the The New York Times gothic slab) conveys trust, while a custom sans-serif (like Google’s product sans) conveys accessibility. Logotype Michael Evamy

A logotype, often simply called a logo, is a graphic mark, emblem, or symbol used to identify a company, organization, product, or brand. Logotypes can consist of text only (a wordmark or letterform logo) or a combination of text and imagery. The design of a logotype is crucial for brand identity and can convey a lot about the brand's values, industry, and personality. Here’s an interesting take on — not just

, making it an essential resource for both students and professionals. specific categories of typography mentioned in the book or see a comparison between his Logotype: Evamy, Michael: 8601200840612 - Amazon.com A logotype, often simply called a logo, is

Evamy categorizes logotypes into three distinct methodologies. When designing or evaluating a logotype, determine which category it falls into.